MALE | FEMALE | SHOES

Bellucci, located in the historic center of the Italian city of Grosseto, is certainly one example of the new interiors that
stand out for their conceptual diversity. With this project, Studio 63 Associati reveals its fascination with the flexibility of the interior.

In the design of this space, Studio 63 experimented with geometric forms and volumes with the intention of creating a daring and feminine space. Examples of this are the red and white spheres sunk into the floor that enliven the color of the shirts exhibited in the displays.



Using a Futurist aesthetic similar to that of the 1970s, Studio 63 attempts to challenge viewers and avoids a cold, neutral interior.   Creating a feminine atmosphere with the clothing displayed means that attention must be paid to the materials and colors of the store. Sensual materials with transparent qualities were chosen in the interior: red, black, and white. In the changing area, the baroque details of the curtains and lamps suggest a new romantic style that has reemerged in recent years.



In the central area, where the counter is located, an enormous red circular rug echoes the elements embedded in the floor.
However, the detail that invites visitors to enter the store is the illuminated staircase.
It allows a customer to enter and shop at Bellucci while feeling like the star of a glamorous and beautiful movie.

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The Shop as it was in 2000 (from 1989), famous under the name of “Bellucci Country Store”
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